In today’s modern world, advertising is the lifeblood of your business. For you to generate income and succeed in business, you must keep your customers informed about all your products and where they can get them.
The Google Ads program formerly known as Google Adwords is an online advertising plan that enables advertisers to place their ads on Google search result pages and other websites within the Adwords network.
As an advertiser, you can opt to pay for your advertisement when a viewer clicks on it (CPC) or when someone sees your ad (CPM) or cost per thousand. Google ads are highly scalable and effective. They can also work for almost any business. But why are Google Ads so important in a marketing strategy?
Here are a few reasons why.
Google Ads Work Better Than SEO
The main aim of your marketing strategy is to provide you with an overall game plan to promote and sell your products and services to your customers. If you are looking for a fast way of generating leads, then Pay Per Click is the way to go. This is because Google Ads allow you to focus on multiple keywords in one go.
For startups and new companies especially, Google ads can be very beneficial in that they can test their products, check on their website effectiveness and even find new customers in such a short time. You can also choose to turn the campaign off when you want to.
Google Ads Enable You To Measure Your Performance
As an entrepreneur, increasing visibility should be at the top of your marketing strategy goals. Ensuring that your message is seen and received by your target audience is the key to business growth. However, when using traditional advertising methods such as television or newspaper, it can be difficult to measure the outcome.
Google Ads, on the other hand, will help you measure your performance consistently. You will be able to know who clicked your ad, how much it cost you for one lead and which keywords generated the most leads and traffic. Working with a Google partner like this Google Adwords company in Brisbane will help you understand how your campaign is performing and how you can make it more profitable.
Google Ads Is Scalable And Flexible
Every business wants to generate leads. With Google ads, once you ascertain that your ads and your marketing campaigns are paying off, you can always increase your Pay Per Click budget and get even more traffic. You can also customize your ads in order to target the specific target audience you intend to reach out to. Google ads allow you to narrow down to an audience by using location, language, device type and time parting.
Quality Customer Leads
Google Ads will ultimately give you quality customer leads. This is because you will be able to know the customers’ state when they encountered your ad. Were they ready to buy? Or, were they just inquiring about the product? Google ads will help you identify all the opportunities and use them to your advantage.
Paid search advertising is what you need to grow your business quickly and improve visibility.